This unit specifies the skills and knowledge required to develop marketing and communication profiles in real estate, including understanding methods for marketing and communicating, clarifying type, value and purpose of different communication activities and developing a personal profile for marketing and communication in real estate.

State or territory licensing requirements may apply to this unit which is a core topic for the qualification CPP41419 Certificate IV in Real Estate Practice.

At the end of this unit, you will be able to:

• Interpret marketing and communication channels

• Develop a personal profile

• Examine client engagement practices for marketing property

• Examine marketing and communication channels for community engagement.